To enforce its leading position on the market Danone faces a restyling of the Vitasnella brand, to earn it a more distinctive positioning, coherent with the brand promise.

A total redefinition of the brand identity in each of its parts.

Starting from the logo, where a feminine silhouette has been placed to express a feeling of wellness and lightness, the brand role is even more important and impactful than in the past.
The most relevant action is represented by the chromatic change, turning from a generic blue to a highly ownable, distinctive shade of lilac, definitely disruptive when compared to the market identity trend.