A pure malt beer featuring an extremely low alcohol rate, Tourtel chooses to renew its image to enforce the competitive positioning in the taste dimension.

Express the deep evolution in the identity and enforce the brand status as the market leader without losing the continuity with the previous identity.

The structure remains unchanged, but all the brand identifiers are reshaped to enforce a better juxtaposition with the visual codes of alcoholic beers. The label shape is modified to communicate a more contemporary feeling by using more contrasted colors.