Teneronı

CasaModena

SCENARIO

A distinguished and influential market player, Casa Modena opted for a brand-stretching aimed at acquiring new strategical targets.

COMMUNICATION OBJECTIVES

Defining the whole brand character with accurate but flexible tools to be suitable for future line-extensions.

CREATIVE SOLUTION

Creation of an umbrella-brand able to enforce the brand key values – roundness, playfulness, softness – and in the meantime to introduce a new brand dimension for future declinations. Casa Modena is a warrantor of quality, as testified by a rich and appetizing visual enforcing the product identity.

Teneronı

Settore

Food

Attività

Brand Identity
Packaging Design

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