The story of Sperlari dates back to 1836. Today, the brand is a symbol of the Italian confectionery. With Truly the company created a limited edition line targeting children in nursery and school age.

The objective was to create a packaging able to relate to young children whilst gaining trust from their parents.

Four characters with different names have been created to appeal to the world of children. Each of them has been shaped on one of the different types of candies to be found inside the pack. The transparent window is conveniently placed so that each character seems to be swallowing a big amount of candies. The visual trick is a creative way to display the product which, in turn, is mandatory to convince the parents to buy it.