A brand among the most renowned of the Zuegg holding, Skipper asked for a relaunch to tune the brand with a new, contemporary mood.

Strategical repositioning of the brand with a packaging restyling to communicate the extreme attention for quality and genuineness of the fruit.

The action updates the brand image to a modern, contemporary visual mood, enforcing the deep link with the corporate brand Zuegg. The solution shapes a highly distinctive visual identity, especially in the on-shelf impact, emphasizing the attention for freshness and purity as a key driver for the brand identity.