A historic, loved Italian beer label, Birra Moretti faced the challenge of the export market by choosing to adapt its style and colors to the international mood without losing its proud Italian identity.

Shaping the packaging design and the brand identity for the international market, communicating the core values of the brand.

The action keeps a strict fidelity to the visual and chromatic codes of the corporate image, but at the same time strongly expresses the brand character as a top player in the premium market, deeply emphasizing the added value of a made in Italy product.