A historic brand for milk candies, Galatine chooses to target the children market with a new brand covering candies and lollipops.

Ideation of two separate sub-brands, and strategical development of the packaging system.

The two brand character are Soft, for candies, and Milkpop, for lollipops, both featured by cartoon-style visual elements: saturated colors and a 3D treatment.
Illustrations are shaped to enrich each brand: a smiley for Soft, funny end emotional, a product icon for Milkpop.
Each reference is finally featured by a specific character acting in several scenarios and making each pack colorful, funny and dynamic.