“Dimmidisì” is a brand of the Italian company “Linea Verde”. The brand covers a huge series of food products, with a strong focus point: the extreme freshness of each product. The launch of the new line gave a substantial contribution to the foundation of the fruit shake market in Italy.

Representing the specific identity of Dimmidisì fruit shakes and juices keeping a clear image coherence with the corporate brand architecture.

The packaging design keeps the traditional contrast white/color, using a less strict visual code, as required by this market cluster.