An Italian brand part of Leaf International’s portfolio, Dietorelle is simply known as a synonym for sugar-free candies.

In a highly competitive market, with recurring  product  launches made by competitors and  where sugar-free was not any more (or at least, not enough) distinctive, Dietorelle opted for a massive repositioning, where taste returns crucial for the brand identity.

BREAK offered an accurate and detailed visual interpretation of the new  key concept: a modern, distinctive packaging with a literal explosion of taste departing from the brand, in the center of the pack, and appetizingly spreading all around: taste becomes the new plus of the well-established sugar-free brand.