Campari is the first group in Italy and the 6th in the world for alcoholic beverage drinks. Following a steady and continuous growth and several active acquisitions, the Group now owns a very broad portfolio of brands.

Implementing the institutional materials for the whole group by a graphic device that would act as a trait d’union between different brands. The device should suggest that every brand belongs to the Campari group, without interfering with its own personality.

The graphic signature consists of a banner formed by a line of drinks and cocktails. The reference to the beverage industry identifies the Campari world without using elements that could restrain the personality of other brands. The visiting cards of the group, instead, have been standardized by the lettering and a vertical blue line.