A leading brand in the Italian orange juice brand, Sanpellegrino chooses a deep brand restyling to enforce its strategical positioning.

An accurate restyling of both brand design and packaging system to revitalize the brand presence on the taste territory.

BREAK’s work redefines the hierarchy of the brand identifiers, placing in the first position the creation of a dedicated product brand jointly with an icon clearly representing the emotional territory of taste. The packaging system is featured by a strong unity of style, but is flexible enough to fit with each material and reference.