One of the main brands in the gluten-free market, BiaGlut suffered a retail decrease in the bread-based cluster and opted for a restyling in order to relaunch it with a more distinctive positioning.

Study and restyling of the brand architecture to emphasize the special market positioning with more impactful codes.

The identity restyling is focused on the main role played by the product in an emotional landscape of freshness, accuracy and modernity.
The crafting execution is targeted to the consumer while choosing the sub-brand character and achieving a simple and effective positioning of the product benefit.