Austin Parker is an historical brand in italian boatyards, a real icon of luxury, elegance and performance all over the world.
Defining a Corporate Identity consistent with the values and characteristics of the product, while keeping a liaison with the historical brand logo.
The corporate material has been developed around the blue color originally present in the logo – the sea color. It was matched with white in order to recreate a maritime mood.
Leaflets for fairs have been given a more modern and sophisticated style, in consistency with the new Brand Identity.