A quite young Italian brand in a highly competitive market, Artic owns a good presence in the market thanks to an excellent retail system covering 160 countries.

Defining a brand identity coherent with the emotional traits of the vodka market, but able to express a strong and well-defined character.

The treatment interpretates with style and authority the featuring codes of the vodka segment, expressing through the limpid and clear design the purity of the drink.
At the same time, a breaking personality is expressed through a strong presence of the brand on the packaging.