Parmacotto represents one of the most renowned excellence in the Italian cold cuts industry. The brand essence is based on a deep respect for tradition, quality and taste.

In a static and overstocked industry, Parmacotto decided to challenge the take away segment with a brand new product line. Alta Gamma is a top selection brand which emphasizes the freshly made quality and the traditional values of Parmacotto.

BREAK was asked to communicate the fine craftsmanship of the freshly made ham with a striking image focused on the traditional heritage of the brand: the product itself tells its own story.