Sanbitter is a solid brand in the Italian non-alcoholic drink market, strongly connected with the typical aperitive ritual. In a quite static market, the company decided to launch a new fruit-based line of drinks, to acquire new customers and increase their brand awareness.

“Emozioni” (“Emotions”) was the chosen umbrella brand, making the company able to realize brand extensions in the future; two opposite flavours were chosen: passion fruit (sweet) and grapefruit (bitter), to represents two extremely different emotions, and giving the brand a strong and rich image.

BREAK emphasized the variety of the image using refined colours and metallic items in the package graphic design: a stylish, prestigious identity deeply connected with the corporate brand, represented by the star, whilst the sub-brand introduced a more emotional feeling related to the fruit experience. Inverse chromatic treatments were adopted to enlighten the difference between the two opposite tastes.