In a niche market dominated by a few historic players, Sanpellegrino chooses a different and innovative positioning to differentiate from its competitors.

An accurate repositioning of the brand to clearly adfirm the different soul of Chinò compared with the average identity of the market cluster.

The brand evolution is looking at quality and contemporaneity, developing the brand essence with a treatment emphasizing the premiumness of Chinò positioning. Elegant notes give a distinguished interpretation of the brand promise as exposed in the naming.