Plasmon, a market leader in baby food, launches a new line of fruit snacks, to be consumed anywhere, thanks to the special packaging. Every sachet equals to one fruit in its puree form, with no other ingredient.

Creating a pack that would convey the taste and freshness of the fruit, while being as dynamic as the consumption of the product might be.

The central element of the pack is the fruit, appearing in the middle of a puree swirl. This shows how the product has been made – just with fruits – and presents it in a dynamic way. The lettering of the name itself is swirling and effectively adds to the general sense of motion.