Wüber is a brand of the salami factory Fratelli Beretta. It is the leader of its market segment, where it is regarded as a high quality product.
The highly competitive scenario, however, required some product changes that had to be communicated to the consumer.

The agency was required to find a remarkable and original way to differentiate the new product offerings.

The chosen tone of voice uses the ironic communication codes and icons belonging to the world of Wüber.
The creative solution includes
– a shield-shaped mark to group together brand, sub-brand and descriptors.
– an ironic and stylised icon of a Pin-Up.
– an iconic visual of the product which, even displayed on its own, can live up to the full promise of the real Wüber taste.