Founded in 1992, Russian Standard is one of Russia’s most dynamic companies and the market leader in the premium vodka segment. To celebrate the anniversary of 4 Russian cities, namely Saint Petersburg, Ekaterinburg, Samara and Nižnij Novgorod, the brand created 4 different promo packs.

The promo pack -offered on a 20% discount- mainly targets tourists visiting the 4 cities to celebrate the anniversaries. It needs to be immediately visible on the shelves of specialized shops and retail chains.

Each pack has been designed around the picture of the most representative monument of each city. The graphics style is of “European” taste, with a sober and polished approach. The typical red strip of the brand, together with the bottles, connects all the packs on the shelf, forming a continuous, big picture. This is an effective way to draw in the attention of tourists passing by.