A special project for a collector’s edition of the best fables in a gift wrap, featuring a precious jar of Nutella.

A full system, strongly emotional, to perfectly communicate the positioning expressed by the brand name “Una Colazione da Favola” (literally “A Fabulous Breakfast”).

The packaging design perfectly balances the traditional traits from the Nutella brand with the distinctive features of each tale.
The brand universe perfectly matches with the emotional dimension evoked by each fable.