Zerbinati Bio

Zerbinati

SCENARIO

Founded in 1970, Zerbinati operates in the fruit and vegetable market. Through product innovation (it was among the first to sell ready-to-eat packed vegetables) the company has earned itself the reputation of being a vegetable specialist. Today Zerbinati offers a wide range of ready-to-eat vegetable soups, a rapidly growing market. To meet the most recent consumer trends, the company has chosen to launch a line of organic vegetable soups.

OBIETTIVI DI COMUNICAZIONE

The new organic soups are both healthy and tasty: the new packaging will have to convey both qualities while proving wrong the clichés that associate natural and healthy foods to a sad lack of taste.

SOLUZIONE CREATIVA

A playful mood was chosen to convey the happiness and fun of eating. This was achieved through a delicate graphic style, using handmade illustrations and handwritten-like fonts all over the packaging. The pastel, light green background has a wooden texture to it, giving the feel of natural and healthy food.
On the side of the pack is a brief description of the company and its values, to vehicle them to the new target group of organic products consumers.

Zerbinati Bio

Settore

Food

Attività

Brand Strategy
Brand Identity
Packaging Design

Condividi