A holy brand in the Italian confectionary market, Nutella is nowadays the well-established synonym of nut cream. Alongside of the famous cream, the company realized a quite large series of brand extensions, launching several cream-based snacks.

As bread with Nutella is a tipical solution for having breakfast or building an instant-snack, the company decided to launch Nutella B-ready, simply the newest way of celebrating the traditional Nutella ritual: a small loaf of bread filled with the well renowned cream.

An old-style bag was the packaging solution realized by BREAK: an effective way to match the authenticity of the old bakery bread with the contemporary taste of nut cream. Tradition and modernity finely joint in a highly innovative snack product.