A historic brand for milk candies, Galatine chooses a brand extension policy to acquire new customers in contiguous markets

Building a coherent and appealing brand architecture, able to express the new chocolate dimension of the brand without losing the visual heritage of the Galatine identity.

The graphic system emphasizes the appetizing personality of the new line thanks to a powerful wave of chocolate, differently declined in the other product varieties (in mint, for fondant and mint, in strawberries, for white chocolate and strawberry), keeping a strong system identity that ensures a strong retail impact.