Milan in the seventies with a goal in mind: spreading its expertise and italian know-how all over the world. Today, Baldassari is a well-established reality, especially in the Asian market where it holds several Flagship Stores.

Defining a new Corporate Identity to convey in a direct way the upgrade that the brand recently undertook, without overlooking its traditional heritage.

A major emphasis has been given to institutional elements, in order to  underline the history of the brand. The typeface has been freshened up and modernized. The Lion, i.e. the brand icon, was put in a new context so that the logo would look more present-day and express better quality.