WC NET is the market leader in hygiene products for the WC. Despite this, toilet cleaner blocks suffered from the competition of Private Label products.
Blocks are mostly perceived by consumers as a non-essential cleaning product, which made the switch to PL blocks easier.
To counteract this trend, the look of the WC NET block was made more modern and technical thanks to a new transparent frame.

The objective was to show the new product in a new fashion, becoming more technical than playful.

The pack has been chromatically divided in two, in order to give a more technical and clean look to the product. To stress its effectiveness, its features have been grouped under the “3 effect” logo. The claim “from the first till the last day” underlines its quality, i.e. its real strength against its main PL competitors.