A leading Italian brand in the cured meats market, Beretta launched a new product line in the roast cluster, among the fastly increasing ones in the industry.

Offering clients a brand new, gluten free, roast meats line, with a unique and distinctive positioning, perfectly testified by the brand name “Semplici Piaceri” (“Simple Pleasures”).

BREAK was asked to work on brand identity and pack restyling. The answer was a fresh, light, modern packaging, with a strong and highly distinctive chromatic treatment: the purple-shaded packages gained a powerful retail impact, which assured a consistent increase in sales.