Mastri Vernacoli represented one of the first twelve wine producers in Italian large retail, a crowded and complicated market where differences between varieties are hard to communicate effectively.

In order to obtain a more distinctive positioning, Mastri Vernacoli required the creation of a new line, with a stronger, more impactful personality, upgrading the family feeling between the reds and whites families.

The design is focused on the creation of a structure with proper brand identifiers (colours, texture, typeface, icons) to make them more respondant to the targets of identity and awareness.
A calligraphic sign, distinctive trait of the personality of each single individual, expresses the identity of each variety.