One of the top players in the instant beverage market, Nestlé asked for a refresh of its Orzoro Più brand to enforce the brand promise.

A renewed brand character, sunny and brilliant, through an accurate revamping of its distinctive traits. The natural dimension is testified by emphasizing the representation of the ingredients.

Surrounded by a crown of bright and vivid ears, the brand is the main character on the pack. The end benefit is accurately expressed by identifying each product with a different reference color and keyword (Vitality, Digestion) while an elegant, hyper-realistic visual expresses the natural positioning and shows the ingredients list.