San Carlo is one of the leading Italian firms in the snack industry: its traditional potato chips, whose production started in 1936, has been for years the market leading brand.

Consolidating the brand awareness with an enhanced packaging design, emphasizing the brand positioning of a premium mixture of purity and taste.

BREAK optimized the traditional San Carlo format, where a single item of the product is absolute protagonist on a pure white background, with a chromatic treatment and a sparkling lettering for each different product line. The result is a renewed image which still keeps itself in the solid route of the historical brand identity.