Lavazza is, simply, the synonym of the Italian espresso culture. After 110 years of experience, the market leader was one of the first players to understand the importance of the coffee pods revolution.

A fresh, appealing brand architecture to underline the personality of a special product line for the French market, while emphasizing in the meantime the plus of each variety.

A refined, immediate solution, able to express the whole elegance of the espresso emotional background.
A bright chromatic treatment, highly distinctive, ensures an accurate identity for each specialty in the line.