A historic and elegant brand with a strong awareness in the Italian market, Averna creates a brand extension to acquire new targets not yet part of the brand experience.

Brand design and launch campaign of Averna Cream as a creamy and soft liqueur, perfectly suitable for a young and feminine target.

The brand personality is linked with the traditional Averna image, but upgraded to a new level of coolness, premiumness and elegance. The label shape is soft, linear, interpreting the golden visual heritage of the brand with a new, contemporary sensibility.