Plasmon have been making specific products for children for more than 100 years. Today, it is the marked leader in its field. For the first time Plasmon introduces on the market a line of foods specifically created for mothers, to be consumed pre-natal and postnatal.

Creating a brand, a packaging system and a magazine to launch the product. It was required to give a functional identity to the new line of foods in order to differentiate from the emotional mood associated to the Plasmon line for children.

The name “Complex Mamma” brings in elements from the scientific world. The characteristic orange colour has been replaced by pink, in order to make the visuals more functional and closer to mothers rather than children. The new colour though, does not move completely away from the previous one to keep a connection with the Plasmon identity.