A brand with a strong positioning on the mint emotional territory, Saila chooses a brand extension aimed at acquiring a new target.

Analysis and strategy for delineating a new brand identity and development of an innovative packaging system to communicate the premium positioning.

The chromatic treatment communicates a strong and powerful emotional positioning on freshness, emphasizing the key values of the Saila brand. The visual codes, expressed in fonts and visuals, enrich the brand experience with a cool, contemporary mood.